The genesis of see7 (Sales Enablement Engine) didn't begin in a boardroom—it began in countless late‑night calls between two brothers, Matt and Paul Benati, venting about the same recurring problem from opposite sides of the sales‑enablement equation.
| Perspective | Who | What they saw | Their frustration |
|---|---|---|---|
| Matt | 30 years leading Marketing and Sales Development for high‑tech startups | The frontline of growth. He watched early‑stage companies sprint from product‑market fit to the 50‑person inflection point, only to slam into a bottleneck when manual processes could no longer keep pace. | "Why are brilliant, well‑funded startups still gluing together duct‑taped spreadsheets and siloed tools? Their sales engine stalls not because of the product, but because their process can't keep up with their success." |
| Paul | Veteran of building massive data‑center infrastructures for global tech and financial firms | The back‑office architecture that powers billions of transactions. He saw early‑stage sales data scattered across fragile, unscalable pipelines that could never support high‑velocity automation. | "They're asking a $100M infrastructure to run on a $10K engine. The sales data—the fuel of the business—is too fragmented and poorly managed to sustain high‑scale automation." |
Both brothers were describing the same symptom from different angles: processes that crumble just as growth accelerates.
Matt knew what sales and marketing teams needed to jump from 1× to 10× growth.
Paul knew how to engineer a rock‑solid, high‑availability data layer that could actually deliver that growth.
In 2024 they realized they weren't just complaining—they each held half of the solution. By combining Matt's process‑driven expertise with Paul's data‑centric engineering rigor, they set out to build the tool they both wished existed.
see7 is the infrastructure layer that bridges the gap between chaotic, manual workflows and predictable, high‑velocity scaling. It does three things, every startup needs at the 50‑person inflection point:
For the Benati brothers, see7 isn't just software; it's the culmination of 60 years of combined experience dedicated to giving early‑stage B2B/B2G startups the engine they need to keep growing instead of grinding.
Empower fast‑growing startups to close more deals, faster, by eliminating the friction between great content and great sales execution.